Hollywood actor Sylvester Stallone is to design his own men's lifestyle brand, Sly Inc., which will be launched next year.

The 64-year-old actor famed for his action roles in the 'Rocky' and 'Rambo' movies has teamed up with beauty and retail executive Michael Henry and other unidentified financial backers to create Sly Inc.

The actor told Men's Week that fashion is something that he "always wanted to experiment with".

He said: "Clothes affect one's attitude. I pay a great deal of attention to the way I dress. When men learn to put things together, they start taking care of themselves better."

Stallone added that his film characters Rocky and Rambo form the inspirations for the collection: "Rocky at the end of the day is a love story, while Rambo showcases the other side of masculinity, he's a loner.

The line, set to launch in 2012, will thus feature looks for both “the rebel and the gentleman," including jeans, shirts, and underwear; it will eventually encompass grooming products and athletic shoes, among other items.


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