Pepsi unveiled the slimmed-down "Diet Pepsi Skinny Can" at Mercedes-Benz Fashion Week to “celebrate beautiful, confident women.

The updated design for the zero sugar, zero calories and zero carb soda will be circulated at New York's Fall Mercedes Fashion Week, from February 10 to 17, and will also be featured in a collaborative art installment designed by fashion commentator Simon Doonan. The newly designed can will hit stores in March.

"Our slim, attractive new can is the perfect complement to today's most stylish looks, and we're excited to throw its coming-out party during the biggest celebration of innovative design in the world," Jill Beraud, Chief Marketing Officer at PepsiCo, said in the statement.

The premiere of the "Skinny Can" comes amidst the ongoing controversy that the fashion industry overemphasizes waif-like body types. Fashion weeks hosted in Milan and Madrid banned "size-zero" models from appearing on the runways amid fears the ultra-thin models promoted eating disorders among young girls.


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