According to leading color guide Pantone, 18-2120 Honeysuckle, a dynamic reddish pink, is declared as the color of the year 2011.

On Dec 9th, the official report was released to the media. In it, Pantone Color Institute Executive Director Leatrice Eiseman says, "In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going- perfect to ward off the blues."

The hue's elevating effect is attributed to the fact that its mother color is red, the most "physical, viscerally alive hue in the spectrum.

The color translates especially well into cosmetics, fashion and interiors due to its ability to liven up any drab ensemble or barren room. In particular, Pantone experts envisage the color to work well on women's apparel and accessories, as well as on men's ties, shirts and sportswear.

In addition to being selected as the Pantone's 2011 Color of the Year, Honeysuckle was also chosen as the defining hue for spring 2011. Indeed, everyone from the upscale American label Cynthia Steffe to the Swedish "fast fashion" giant H&M has incorporated the Honeysuckle hue into their spring 2011 ready-to-wear lines.

For more than a decade, Pantone's Color of the Year declarations have influenced product development and purchasing decisions in multiple industries including home, fashion and industrial design.

List of the trending colors from the past decade are:

2000: Cerulean           2006: Sand Dollar
2001: Fuchsia Rose     2007: Chili Pepper
2002: True Red          2008: Blue Iris
2003: Aqua Sky          2009: Mimosa
2004: Tigerlily           2010: Turquoise
2005: Blue Turquoise 2011: Honeysuckle


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