Samsung took the lead in market share in LCD-TVs for the first quarter of 2010, according to technology research firm iSuppli Corp.

Samsung shipped 1.1 million LCD-TVs in Q1. This was down 33% from their shipment total in Q4, but outperformed the entire U.S. market, which contracted 35.8%, mostly due to seasonal factors. This helpedSamsung increase its market share from 17.3% to 18%.

Second-place Vizio saw unit-shipment declines of 42.2%, shipping just over 1 million LCD-TVs in Q1 for a 16.7% market share. Sony (11.3%), Sanyo (8%) and LG Electronics (7.8%) finished third, fourth and fifth, respectively.

Because of new product features, the average price of LCD-TVs in the United States increased by 7% to $830 in the first quarter, up from $774 in the fourth quarter of 2009.

The U.S. LCD-TV market in 2010 is set to transition away from traditional Cold Cathode Fluorescent Lamps (CCFLs) and toward LED backlighting technology. Shipments of LED-backlit LCD-TVs in the United States are projected to rise to 7.7 million units in 2010, up about 600% from 1.1 million in 2009. LED-backlit models will account for nearly one-quarter of all U.S. LCD-TV shipments in 2010, at 23.4%, up from only 3.4% in 2009.

U.S. shipments of Internet-enabled televisions are expected to rise to 11.8 million units in 2010, up from 6.9 million in 2009. Among U.S. consumers who purchased new televisions in the first quarter, 26.8% indicated their new sets were connected to the Internet, up from 24.3% in the fourth quarter of 2009.

The most popular types of Internet content accessed by consumers are movies and social networking services, according to iSuppli.


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