Facebook Inc. edged past Google Inc. (GOOG) to become the most visited U.S. Web site for the week ended March 13, the first time the Internet giant has been topped since 2007, according to Hitwise.
The data provider said the privately held social-networking site's share was 7.07% for the week, compared with Google's 7.03%. The market share of visits to Facebook nearly tripled from a year earlier for the week, while visits to Google grew 9%.
While it was the first time Facebook beat Google's market share for a full week, the company has reached the No. 1 ranking on Christmas Eve, Christmas Day and New Year's Day, as well as the weekend of March 6-7, according to Hitwise.
The last time Google fell to No. 2 for a full week was in September 2007, when it fell behind Myspace, another social-networking site. Myspace is a unit of News Corp. (NWS), which also owns Dow Jones & Co., publisher of this newswire.